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Many Strategies Fail Because They’re Not Actually Strategies

via Harvard Business Review

Many so-called strategies are in fact goals. “We want to be the number one or number two in all the markets in which we operate” is one of those. It does not tell you what you are going to do; all it does is tell you what you hope the outcome will be. But you’ll still need a strategy to achieve it.

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“If there is one thing I have learned about communicating choices, it is that we always focus on what the choices are. I now realize you have to spend at least as much time on explaining the logic behind the choices.”

There is no perfect solution to please everyone. Being able to explain logically will earn respect and a certain measure of buy-in.

Other ways of execution in the article, with a thoughtful conclusion...

There are usually different ways of doing things, and there is seldom one perfect solution, since all alternatives have advantages and disadvantages — whether it concerns an organization’s structure, incentive system, or resource allocation process. We often resist change unless it is crystal clear that the alternative is substantially better. ...Change it unless it is crystal clear that the old way is substantially better. Execution involves change. Embrace it.