Is your business a junction or a destination

What is your business about?

Yahoo grew as a place to stay. They built one service after another, hoping for time on site.

Google, on the other hand, began as a place to visit when you wanted to go somewhere else. That’s their entire business model. Time on site wasn’t as important to them as the accuracy of their direction. Come to leave.

Facebook, on the other hand, is organized to be a one-way street, with people staying on the site as long as possible.

Of course, it’s not simply web sites that work this way. Either we organize for junctions and trajectory, or we build our place as a destination, physically or as metaphor.

How social separation leads to tribalism and affects not just those ostracised, but the world.

But as measles cases in the U.S. climb to an all-time high after the disease was declared eliminated in 2000, U.S. public health officials have been looking for ways to address the problem.

As a researcher on religious politics and health, I believe that Nigeria’s highly mobilized efforts to eliminate polio can teach America how to reverse the increase in measles cases and shore up its public health infrastructure. Working with international partners, Nigerians have combated misinformation, suspicion of vaccine science and religion-based boycotts to go from ground zero for polio on the African continent in 2003 to nearly polio-free in 2019.

Nigerians understood that simply ostracizing religious communities would not work. Anti-vaxx politics tapped into mistrust of government and “others” that ran deep in a diverse but divided society, where religious, regional and ethnic loyalties took priority over national unity.

To foster reconciliation, Nigerians engaged in efforts to break down tribalism. One experiment, started in 1973 and still going, is compulsory service of college graduates in the National Youth Service Corps in “states other than their own and outside their cultural boundaries to learn the ways of life of other Nigerians.”

… we should work to depoliticize public health. Scapegoating religious communities evokes ugly histories of anti-Semitism and Islamophobia.

As different people, we have different mindsets. A way forward is agreeing to disagree and keep civilised communication going.

This applies to any form of interaction, including work and home.